Should your UI use fast, familiar system fonts or distinctive webfonts? The right answer depends on your brand, performance targets, and content type.
When to Choose System Stacks
- Startup or MVP where time‑to‑first‑ship matters most
- Data‑heavy apps where text dominates and branding is secondary
- Ultra‑constrained performance budgets
Example resilient stack:
body {
font-family: ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, "Apple Color Emoji", "Segoe UI Emoji";
}
When to Choose Webfonts
- Brand expression is critical (marketing pages, editorial)
- Need specific features (oldstyle figures, tabular numbers, language coverage)
- Cohesive cross‑platform look
Hybrid Strategy
- Use system stack for app shell and dense UI
- Use 1–2 webfaces for headlines and key brand moments
- Load non‑critical faces after interaction
Maintenance and Cost
- Webfonts require licensing, hosting, subsetting, and ongoing QA
- System stacks are “free” but less controllable across platforms
Conclusion
There’s no universal winner. Start from performance and content needs, then decide whether brand distinctiveness justifies the complexity of webfonts, or adopt a hybrid for the best of both.